A memorable and imaginative tagline can make consumers identify you and have a significant effect on customer purchasing patterns. This is due to the fact that it can capture someone’s interest in seconds and act as a message about your brand by itself.
So, how would one go about penning that “well-known” catchphrase? Aside from global exposure, you will create a tagline that elicits brand awareness within your market and distinguishes you from your competition.
Coming up with a tagline can be done with the help of tagline generators, these tools are designed to help people come up with catchy taglines. Don’t confuse yourself with slogan generators, tagline generators are different from them. Which is why, you need to understand the difference between a slogan and a tagline.
Difference Between A Tagline and A Slogan
The difference between a slogan and a tagline is now blurred, with both the words being used synonymously. Technically, they are not the same, and a business can use them for various purposes.
Disneyland’s tagline, for example, is “The Happiest Place on Earth,” but Disney still employs phrases such as “Where the magic begins,” “Where dreams come true,” among others. The slogan and tagline expressions, when used together, are strong brand differentiating factors.
In order to better appreciate their differentiation, here is a glimpse of their characteristics.
Tagline: A tagline is associated with a corporate company and is not intended to alter, though it may adapt with the company. It is sometimes used as part of the company’s branding or visuals.
Slogan: A slogan is typically associated with a product and is utilized in a promotional campaign. It is intended to evolve over time, but a successful one will remain in place for years.
5 Key Tips To Keep In Mind
Although you can use tagline generators to help you come up with great taglines, you must bear certain things in mind to help you choose the best tagline for your brand.
These critical elements showcase the brand’s tale and keep your service or product at the forefront of your customers’ minds.
Here are 5 things you must keep in mind when you’re coming up with a tagline:
A benefit-driven tagline emphasises the primary advantage of the business to the customer. Given that the average customer doesn’t care whether you’re the oldest or the most well-known name in the industry; they just want to see what they’ll get from supporting your brand. Offer the value, not the function, as the saying goes!
Simplicity, like other online advertising concepts, is the secret to quickly capturing the viewer’s interest without any diversions to the message communicated. And by quick, we mean short, straightforward, and easily understandable lines, not long, dull lines that confuse audiences.
3. Make It Catchy
Of course, you should go for a short and straightforward tagline, but it should still be catchy if you’d like to grab the eye of your viewers and make them appreciate your brand’s impact. The direction to get there is to use traditional and catchy phrases in a more imaginative or playful manner.
To help you generate cool and catchy taglines, you should consider using a tagline generator, it will help you reduce the amount of effort and time put in.
4. Make It One of a Kind.
If the tagline is identical to that of another rival in your sector or a large company, it might lose influence and will destroy the reputation of the business, causing you seem to be just another business in a sea of businesses. Turn up your level and establish yourself as a far more distinct brand with a distinct tagline.
5. Make It Meaningful
Popular taglines also express an active or passive meaning; consider it the anchor that holds your brand’s components together and reinforces your brand image. Meaningful taglines convey the intent, vision, or worth of the brand in a single sentence, such as “spreading love and connecting people together.” It not only tells who you are, but it also catches the spirit of your business.
Check some real estate slogans from Worthstart.com!
6. It Should Define Your Brand Image
It is a brand title that outlines a feature of your product. As a result, it is related to the brand’s image. Create your marketing strategy, corporate strategy, main offering qualities, and brand persona. It serves as the basis for all of the businesses deliverables.
The tagline reinforces your brand’s identity while still promoting a product or service, also in combination with an advertisement campaign. But, if you’re creating one, begin with your brand name and product brief. And a tagline generator will help you do just the same.
In order to build up your brand’s recognition, you will want to generate some slogan ideas to use with your marketing messages.
7. Point Out The Differentiating Factor
You should point out the differentiating factor about your product.
What is it in your business that distinguishes your service or product? Do you help customers save money?
- What sets you apart from the competition?
- How do you assist others?
- What characteristics or features of the offering are distinctive?
- Why should customers prefer you?
8. Use Tagline Generators
Making use of tagline generators is one of the best ways to come up with a catchy and unique tagline. There are several tagline generators available on the market, the best part is that you can use them for free.
All you have to do is put in the keywords pertaining to your business and the tagline generator will give you a horde of choices to choose from. All you have to do is select the most appropriate tagline for your business.
These are some of the things you should bear in mind when you’re creating a tagline for your brand. Make sure you keep all these tips in mind. They are key factors when it comes to creating a tagline.