The recent years have been one of innovation, and going local is in vogue. The average customer is no longer prone to choosing a larger brand over a startup business. This change in the mindset of people presents a host of opportunities to small businesses focussing on expansion.
The only challenge, for now, lies in reaching out to the target audience and conveying the effectiveness of the product or service that you have to offer. It is in this regard that YouTube is a boon for you. Being a free platform, you do not need a hefty marketing budget to make the most of it. Here are some tips that will help small businesses make an impactful presence on YouTube.
Show off the Best Features of Your Business
If you are looking to make money online by selling your products or services, then preparing YouTube videos to show off the business is an essential marketing strategy. Understand that most often, people are skeptical about trying a new product because they are unsure of how to use it.
If your video can show your products in use, then potential customers can relate it to their individual needs. This increases their chances of making a purchase. If you are selling a self-assembling product having a YouTube video that explains how the item is setup will be of great help to attract potential customers looking to make a pick.
Very often, it happens a business provides a real-world solution to a practical problem, but the target group is not aware of the problem at all. This is especially true in the case of service-sector businesses. If your video can explain how your product or service is something new and will benefit them, you already have the upper hand.
Make Your Brand Relatable
People like to make a purchase from someone they know. YouTube allows you to give your brand a face and help your potential customers have a humane face associated with your brand.
To do this, create YouTube videos wherein you take the viewers on a tour of your physical office or show them highlights of company events, after-work parties, team gatherings, etc. Videos that talk about your brand’s corporate social responsibility initiatives are another way to get the attention of the public.
Establish Your Industry Experience
People are more likely to make a purchase from someone who is an expert in the field than from just about any random seller. You can utilize YouTube to establish your industry expertise. The only thing to remember here is the fact that you must not brag about your proficiency.
Rather come up with informative videos that provide something of value to the viewer. Regular posting of such content will ensure that people in your target group will keep coming to your YouTube channel.
This will create a familiarity with your brand making them choose you over other competitors when they need to make a relevant purchase. Further, by giving educative content, you establish your industry experience and have them visit you for advice, thereby increasing the odds of them making a purchase from you.
Work on Video Editing
With content being generated at a rate that is the highest ever in human history, it is expected for your target group to be overwhelmed with video. This, coupled with a dwindling attention span, has led people to scroll past YouTube videos that they do not find exciting in the first 10-20 seconds. To ensure that people in your target group do not scroll past your YouTube videos, you need to work on your editing skills and come up with poignant intros.
For the editing bit, there are several editing tools available, and you must consider your editing proficiency and budget while deciding on a tool. It is always better to use a dedicated intro maker to do justice to the crucial first few seconds of your marketing video. Ideally, you should use tools that do not leave a watermark on the edited video.
Host Live Videos
Leverage the power of YouTube Live Stream to come up with live videos that allow two-way communication with your target audience. With everything going virtual these days, it might be the best time for you to use YouTube live videos to answer queries from customers and potential ones, run webinars and subject matter expert interviews and do a lot more.
To foster two-way communication, encourage your viewers to post comments on your video telling you the type of content they wish to see in the live session. Depending on public demand and resource availability, try to give them what they are asking for.
Reiterate Your Core Message
While you need to make constant efforts to hold the attention of your viewers, the last few minutes are likely to stay with them for a longer time than the rest of the video. This is especially true in the case of longer videos. As a brand looking to leverage the power of YouTube, you must focus on making the most of this time to get your message across to the viewers.
Look up different outro maker tools to identify the one that caters to your needs. If there is something you want the viewers to do after watching the video (can be anything from liking a page to making a purchase), reiterate that with an appropriate CTA in this section.
Promote your YouTube Videos on Social Media
By having YouTube as a part of your digital marketing strategy, you will have a certain number of subscribers of your channel, who will be notified of your new uploads. But that alone will not suffice, and it is a good idea to share your YouTube videos across the brand’s social media handles. In fact, you can take it a notch further and create a hype in your social media handles (though countdown stories and posts) to gather more views on YouTube.
Thus, you see that the journey of YouTube marketing is a long one, and businesses must be patient in their efforts. If done correctly, this alone can steer a small business on the road of unforeseen success and growth.